The most important part of any webpage is how well its search engine optimization, or “SEO”, is incorporated into the site. When looking at how “well” this is done, it’s best to look at it from a Black Hat versus White Hat SEO Adelaide perspective.

Let’s first take a look at what some of the “Black Hat” techniques are:

• Keyword stuffing
• Blog spam
• Hidden text
• Link farms
• Doorway pages
• Cloaking

Black Hat SEO will get you to the top of the search engine results faster than anything else. When the above strategies are implemented by a professional SEO agency who knows their stuff, your web page can go from page 4,152 in Google results to page 1. Although, search engines are taking steps to change algorithms to limit this.

If that method is so effective then, why bother with any other type of SEO? Before we get into that, let’s look at what some of the White Hat SEO Adelaide methods are:

• Guest blogging
• Quality content
• Site optimisation
• Internal linking
• Link building

White Hat SEO methods are seen as being the “legit” way of getting a higher ranking in Google. Why? Because you aren’t tricking anyone into visiting your page. You aren’t fooling the search engines into thinking the page is about something it isn’t. These methods above are all about giving visitors exactly what they want from your website, rather than giving them some sort of “fake” page that then redirects visitors to a site about how to lose weight (as many Black Hat SEO web pages will do).

What discourages many people from using White Hat SEO techniques is that your website won’t get to page 1 overnight. As a matter of fact, it could potentially take days, weeks or even months to really see much of a change in your Google ranking when using White Hat SEO. So why use it?

Google and other search engines have become wise to the ways of the Black Hat SEO methods – which they hate. In the past year Google has changed its search algorithm and included what they refer to as “Panda”. This advanced search algorithm is programmed to seek out pages that are quality web pages. It’s programmed to find websites with great content. It’s programmed to find websites that are about exactly what they say they’re about. Google doesn’t want to be misleading visitors and is determined to put a stop to ranking poor quality site of little value to searchers high in search results. Now, with Google Panda, Google rewards websites for having quality content and will place them higher in search results than sites that offer inferior, poor content. If your site has suffered or you want to get more business online it is time to consult with an SEO Adelaide specialist.