Website traffic is essential if you want to use the internet to the advantage of your business. But how do you get it, which types of traffic are the best, and what’s the best way to get it? Let’s explore a few ways that traffic can come your way.
Good: Paid Traffic
There are many ways to get website traffic when you’re willing to pay for it.
- Pay per click advertising, such as Google Adwords
- Paying for banner advertising on websites
- Running cost per action advertising campaigns
On the pro side, all of these methods can bring traffic your way. On the con side, not all of the traffic will result in traffic following your desired call to action. This could be an expensive way to get traffic that might not be profitable. It’s especially difficult for people new to paid traffic campaigns. If you want to try this method, it’s wise to get good advice so you don’t overspend and spend on the wrong approaches .
Links to your website placed on other websites could direct traffic to your site. There are quite a few different ways to build links.
- Syndicating content such as information articles and press releases
- Placing links in forums such as discussions and signatures
- Paying for links to be displayed on other sites
- Microblogging or other social marketing activities that let you place links online
- Creating links in blog comment sections
- Being linked to by other people
On the pro side, links can help you get traffic and they can also help you increase your Google page rank. It’s especially helpful when you are linked to by others. Google measures popularity of websites and popularity can equate to more traffic. Each link that points to your website has the potential to improve how popular you appear to others. On the con side, link building takes time and not all links are created equally. There are also times when your efforts won’t produce very good results.
Best: Organic Search Engine Traffic
Organic search engine traffic is the best kind of traffic to get. Organic traffic comes to you via search engines that send people your way based on their search terms. By getting listed in search engines, you get free traffic. This free traffic tends to be the most relevant and targeted traffic as the visitors search engines send you tend to be people that are looking for the thing you are selling.
How do you get organic web traffic?
Organic traffic can happen over time, especially if you’re regularly optimising your site. It can be a long and arduous process and SEO continually changes. You may opt to do this yourself or you could invest in the services of a good search engine optimisation company who can help you make your website attractive to search engines (often much quicker than you can do on your own — and with more sustainability).
There are many factors that search engines take into consideration when crawling the pages in websites. In our next post we’ll talk about some of those important SEO factors. Click: subscribe to have future posts from the Market Ease Blog delivered to you. Would you like an SEO quote or web design quote? Contact us at 1300 662 990.