Doing your own search engine optimisation is something some business owners consider. While it’s definitely advantageous to invest in SEO, doing it yourself could have some benefits.
Pros of doing DIY SEO include:
- Saving money.
- Learning about search engine optimisation and online marketing methods.
Are you thinking that doing SEO yourself will help you save money while you learn how to dominate Google at the same time? You might want to think again. Sure, there are lots of free DIY SEO tips but here are some reasons why you might want to think twice before embarking on SEO for your site:
- Do you want to have to continually work on your SEO efforts? It takes a lot of work as it’s not a one-time proposition and involves many different elements. If you don’t have time for regular work and continuous assessments, you may want to hire a professional instead. Some businesses focus so much on SEO that they don’t have time to actually run their business. How much is your time worth? It could cost less than what you generally make per hour to hire professional SEO services.
- Google continually updates their algorithms. (Case in point: Google Penguin. Many businesses who did their own SEO or who chose the wrong SEO companies are trying hard to recover). Many DIY SEO sites can’t keep up with the changes so their hard work is all for nothing when they find out that they’ve had what many call a Google slap that takes them from doing reasonably well to losing all the ground they’ve been able to gain. SEO is something you have to continually manage. The wrong approach could mean that you do more harm than good.
- You might make critical SEO errors that could get you blacklisted. Much of the free info available online about doing your own SEO is outdated. If you read the wrong advice you could wind up causing your site to be blacklisted.
What should you do?
The right SEO approach is important. Hiring the right SEO company makes a big difference. (The wrong company could cost you money and result in many of the above problems, too!) When looking for someone to work with, look for transparency, proof of great results, and signs that they use a diverse approach.
You can learn about SEO without focusing all of your time and effort on it. Consider getting an SEO consultation from a few companies to help you determine who might be best suited to help you. It could cost a lot less than you expect and you could recoup those costs quickly when you start getting highly targeted traffic to your website.
Want some help? Marketease is an SEO company. Adelaide businesses use us for SEO, web design, social media, and more. There’s no way to guarantee that you’ll reach top spot on Google or that you can stay there permanently once do you get there but the right approach could help you ensure that you do have a good chance of getting found by potential customers and could cost much less than you’d expect.