Now, more than ever, B2B businesses are needing to improve their digital presence.
And yet, very few B2B businesses have ever considered LinkedIn Advertising. Unlike other social platforms, LinkedIn Advertising provides the advertiser with a broad range of targeting options, such as 'Job Titles', 'Organisation Size', 'Job Seniority' and 'Industry'. Rather than just posting and hoping on the LinkedIn platform,
Our LinkedIn Advertising strategy is centred on automating your sales process. Rather than trying to sell with each advertisement, our advertisements are designed to nurture your prospects, much like a typical sales cycle.
Our LinkedIn Advertising service provides:
Before creating any campaign or advert, in-depth audience research is conducted using your LinkedIn Insight Tag (if installed) & Google Analytics to determine who your most profitable prospects are. This is after initial insight is provided by you, of course.
Based on the types of audiences identified, ads are created to communicate pain points, remove objections and position your brand as the solution to your audiences problems.
Your LinkedIn Ads account is structured so that individual audiences are tested. This facilitates the easy prioritisation of profitable audiences.
Continue to communicate with those who interact with your ads, visit your website or leave their email address. If a prospect hasn't become a client yet, but have demonstrated their interest, we will remarket back to them with tailored messaging.
Learn more about our unique remarketing approach here.
Fully Backed by our Integrity promise
Marketing is never a black and white. And although we are confident that we can improve the probability that your business will be profitable, we can't guarantee this, as there are just too many variables at play.
What we can promise however, is that, when you work with Market Ease, you can expect:
- Transparency - access to 24 / 7 live, real-time, custom reporting on all the metrics that matter to you.
- Ownership access of all required platforms. We want to build your assets.
- No lock-in contracts. You're free to leave at any time if you don't see value.
- Fortnightly strategy calls with our team. Let's work together on this project.
If you feel like you can get more from your LinkedIn advertising, or if you would like to learn more of about the points mentioned above, let's have a chat.