Today it seems to take a lot of time, effort, and money to get visitors to your website. Business owners dedicate a lot of resources to get found online and get traffic. But once your traffic arrives, have you thought past their arrival? How will you get them past the page they landed on? How will you either get them to become a customer or, at least, become a lead for you that you can work on converting later on? Here are some things to keep in mind:
The rate of conversion (the number of visitors that are converted into leads or customers) can impact how much traffic you will get in the future. Search engines look at how much time people stay on your site after they are initially sent there via organic listings. If someone clicks through past the first page, the search engine will see this as somewhat of a success. This means the search engine can tick off a box, so to speak, that it has done its job in sending the visitor someplace that the visitor found to be valuable.
On the flip side, if search engines see that people quickly leave the page that they entered on, they will surmise that the visitor did not find what they were looking for and if this happens often, a signal will go off that says that perhaps the search engine should re-evaluate whether or not your page should rank for the phrase that brought the visitor in.
A strategy that goes beyond organic SEO is important. Your website design and your marketing approach need to strive to grab your visitor’s attention and hold it for more than a nanosecond. This can make your job more difficult, of course, because you have to factor in many different things, like SEO, paid advertising, web design, lead capture, and more. And beyond developing a multifaceted strategy it’s also important to continually measure results so you can determine whether or not your approach is working well (or needs revising).
Grab Your Visitor’s Attention — And Hang Onto It
There are some great SEO and inbound marketing strategies that can drive traffic to your website and there are many web design elements and copywriting techniques that can help you grab the attention of site visitors so that you can maximise the potential of every single visitor you acquire. If you need some help, Market Ease helps websites with marketing, web design, and SEO in Sydney, Adelaide, and beyond. We hope to get a chance to talk to you and provide you with a web design quote and /or SEO consultation.
(Photo: FreeDigitalPhotos.net – Idea go)