SEO content will do more for your website if it doesn’t read like SEO content!
Chances are you’ve heard the adage that when it comes to website optimisation, it’s all about the keywords. You’ve probably been counselled to provide written content for your website that revolves around your most important keyword phrases. But, if done incorrectly, it can be quite apparent to visitors that you have done exactly that – written text pieces purely for keyword optimisation – and that’s not what you want. Here are three easy tips for making your written content sound natural.
How Many Keywords Is Too Many?
One common mistake that many website owners make is to strictly adhere to a certain percentage of keywords in page content and blog posts (keyword density). Some people think the optimum amount is 1 percent while others claim it’s more like 10 percent. That means for a single blog post of about 400 words (the standard), one keyword phrase would have to be included 40 times! When you are trying to utilise a phrase like “commercial real estate seller Adelaide”, for instance, it looks awkward using it once or twice, let alone 40 times.
You may have heard that content is king. And that’s true. Forget about SEO if you are struggling to write a blog post that uses the same keyword phrase over and over again because it’s just too obvious to your website visitors. Provide good content and the benefits will always outweigh the need to stuff keywords.
Provide Real Information
Sure, you could write 10 mediocre keyword stuffed articles for your website about the fantastic quality of the XYZ widgets you sell, but would anyone really care? When it comes to attracting traffic organically and getting visitors to stay on your site (and even return again and again in the future), content is once again king. Good content, that is. Perhaps an article on new uses for your widgets or a testimonial on their quality would be better topics as they provide value to readers. When you provide information that your customers want, you will experience all the benefits of SEO without sacrificing quality or looking spammy.
Yes, keywords help but the wrong balance will hurt your site more than it will help it.
Who’s Doing the Writing?
It could be that you are not a natural writer; that is, writing content for your website isn’t comfortable. It’s just not your thing. That’s okay. Don’t be reluctant to admit your shortcomings. But do beware who you ask for help. Your 12-year-old niece might be doing great in her school Creative Writing class but that doesn’t mean she knows how to write home page copy for your website about automotive accessories. And although it may be tempting to hire a cheap copywriting service overseas, chances are the content they produce will fall short of your expectations in regard to grammar, syntax, and the like. When you want your e-commerce website to perform well, you must ensure that the written content engages visitors and entices them to make a purchase. (Tip: We can help! Talk to us about an SEO consultation)
Writing natural-sounding SEO content is a bit tricky but it’s certainly not impossible. Make sure that you or your copywriter writes for people first and search engines second and you are sure to find that SEO benefits naturally follow.