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Owned Channel Marketing

Your most valuable channel is the one you already own.

Email and SMS are the highest-ROI channels in digital marketing — because you are communicating with people who have already said they are interested. Market Ease builds email and SMS strategies that turn your subscriber list into a reliable, compounding revenue stream.

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Proof
Wellness & Lifestyles: $3M to $9M in 3 years Cartridge World: record online sales during COVID-19 WineDirect: +338% revenue from paid traffic
Our approach

Email and SMS are not just broadcast tools. They are relationship engines.

Most businesses underutilise their email and SMS databases. They send occasional newsletters, run promotional campaigns before key dates, and wonder why the open rates are declining. The problem is not the channel — it is the absence of a strategy.

Market Ease builds email and SMS programs around your customers' behaviour and lifecycle stage. New subscribers receive a different sequence to long-term customers. Lapsed customers receive re-engagement campaigns. High-value customers receive VIP treatment. Every touchpoint is deliberate, personalised, and designed to move the relationship forward.

We manage email and SMS as owned channels — meaning you are not dependent on an algorithm or a platform's pricing decisions. Your list is an asset that belongs to your business and compounds in value over time.

01
Lifecycle Automation

Welcome sequences, onboarding flows, post-purchase journeys, re-engagement campaigns, and loyalty programs — automated sequences that deliver the right message at the right moment.

02
Campaign Strategy & Execution

Promotional campaigns, product launches, seasonal events, and content newsletters — designed with clear objectives and measured against commercial KPIs.

03
List Health & Deliverability

List segmentation, hygiene and growth, deliverability monitoring, and sender reputation management — ensuring your emails actually reach the inbox.

What we deliver

Email and SMS programs that generate measurable revenue.

We connect email and SMS performance to revenue — not just open rates and click rates. Every campaign is tracked through to conversion, and automation flows are optimised based on what actually drives purchases, bookings, or enquiries.

Market Ease works across major email and SMS platforms including Klaviyo, HubSpot, Mailchimp, ActiveCampaign, and others. We also integrate with your CRM and e-commerce platform to ensure customer data flows correctly.

Email and SMS platform audit or setup (Klaviyo, HubSpot, Mailchimp, ActiveCampaign)
Lifecycle automation strategy and build
Welcome and onboarding sequence development
Abandoned cart and browse abandonment flows
Promotional campaign calendar planning and execution
List segmentation and dynamic personalisation
Deliverability audit and domain authentication setup
Monthly reporting with revenue attribution
Frequently Asked Questions

Common questions about email & sms marketing.

What is the ROI of email marketing?+
Email marketing consistently delivers among the highest ROI of any digital marketing channel — commonly cited at $36–$42 return for every $1 spent, though this varies significantly by industry and list quality. The reason is simple: you are communicating with people who have already opted in to hear from you, which dramatically improves response rates compared to cold advertising. For e-commerce businesses in particular, a well-managed email program can contribute 20–30% of total revenue.
What is the difference between email marketing and email automation?+
Email marketing typically refers to broadcast campaigns — promotional emails, newsletters, and announcements sent to a list at a specific time. Email automation refers to triggered sequences that fire based on subscriber behaviour or lifecycle stage — welcome emails when someone subscribes, abandoned cart reminders when someone leaves without purchasing, re-engagement campaigns when someone stops opening emails. Both are important: automation provides a consistent, scalable foundation, while broadcast campaigns drive timely revenue from your active list.
What email marketing platform do you recommend?+
The right platform depends on your business model, list size, and integration requirements. For e-commerce businesses, Klaviyo is typically the best choice for its native Shopify integration and powerful segmentation. For B2B businesses, HubSpot or ActiveCampaign are strong options for CRM-integrated nurture sequences. For smaller businesses getting started, Mailchimp is accessible and functional. Market Ease works across all major platforms and will recommend the right one for your specific situation.
How do I grow my email and SMS list?+
List growth is driven by the value you offer subscribers and the touchpoints where you ask for their details. Common strategies include: website pop-ups and embedded forms offering a lead magnet or discount, post-purchase email capture with an incentive, event and webinar registration, gated content downloads, and in-store or in-person capture for physical businesses. SMS list growth typically requires a higher-value incentive given the more personal nature of the channel. Market Ease builds list growth strategies aligned to your customer acquisition approach.
What is SMS marketing and when should I use it?+
SMS marketing involves sending text messages to subscribers who have opted in to receive them. SMS has extremely high open rates (often above 90%) and is most effective for time-sensitive communications: flash sales, appointment reminders, order updates, and urgent promotional offers. It is more intrusive than email and should be used sparingly and with genuine value — subscribers who receive too many SMS messages opt out quickly. Market Ease recommends SMS as a complement to email, not a replacement.
How do I avoid my emails going to spam?+
Email deliverability depends on several factors: domain authentication (SPF, DKIM, DMARC records), sender reputation (built over time by maintaining a clean list and strong engagement), list hygiene (removing inactive and invalid addresses), and content quality (avoiding spam trigger words and maintaining healthy text-to-image ratios). Market Ease audits deliverability as a foundational step in every email engagement and monitors sender reputation on an ongoing basis.
What is email list segmentation and why does it matter?+
Segmentation means dividing your email list into groups based on characteristics or behaviour — purchase history, engagement level, location, product interest, lifecycle stage — and sending different content to each group. Segmented campaigns typically achieve significantly higher open rates, click rates, and revenue per email than broadcast sends to the whole list. The reason is simple: relevant content outperforms generic content every time. Market Ease builds segmentation strategies that make your list increasingly valuable over time.

Turn your subscriber list into a revenue machine.

Book a discovery call. We will audit your current email and SMS program and show you the revenue you are leaving on the table.

Book a Discovery Call