A website rebuilt around the AIDA formula, tailored Google Ads and segmented Facebook remarketing took cost per lead from $582.70 to $16.77.
🎙 Podcast — Ep. 01
What Does Intentional Growth Actually Look Like?
Binh An Nguyen sits down with the full advisory board — Andrew Downs, Prof. Ryan Williams, and John Bastian AM — for a candid conversation about what intentional business growth really means. The real decisions, the difficult trade-offs, and what the board wishes they had known earlier.
Binh An Nguyen + Advisory Board
·Episode 01
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⭐ Featured
The agency model is broken. Here is what we built instead.
Most agencies optimise for their retainer. We optimise for your revenue. Here is a frank look at why the traditional agency model fails mid-market businesses, and the structure we have built over 20 years to replace it.
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Case Study
Case Study
SEO, recruitment marketing, education content, partnerships and email helped Wellness & Lifestyles Australia triple their turnover.
Case Study
Gmail, LinkedIn and Bing ads helped Cartridge World Australia and New Zealand capture the work-from-home surge, with $760K in extra online sales in April 2020.
Case Study
One month of correct tracking and personalised campaigns delivered PixelForce the same leads and sales at 44% of the original ad cost.
Case Study
From Sydney to Melbourne, Brisbane and Perth in a year: campaign tracking and keyword prioritisation halved EzLicence’s cost per conversion.
Case Study
Auction Insights and layered keyword bidding helped U-Store-It win Adelaide's ‘Storage Wars’: cost per conversion down 37%, new leads up 112%.
Case Study
Quote form submissions up over 100% on the same media budget — through conversion rate optimisation, heatmap analysis and a rebuilt quote form.
Case Study
Leveraged remarketing, Facebook Lead Ads and a seamless email/social integration took paid-traffic revenue up 338% and ROAS to $20.40 per ad dollar.
Case Study
Over $1 million in commercial contracts — including a $2M+ national tender — from a $2,000 Google Ads budget, backed by SEO and a rebuilt site.
Case Study
Seasonal recipe content, a Food Club membership push and disciplined remarketing grew e-commerce revenue for one of Australia’s most loved food brands.
Case Study
Job seekers were eating the Google Ads budget. In-market audience layering and lead-quality tracking cut cost per qualified lead by 30% and CPC by 65%.