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Paid Search

Google Ads that pay for themselves.

Most Google Ads accounts are bleeding money on irrelevant clicks, wasted match types, and campaigns that have never been properly structured. We fix that — and then we scale what actually works.

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Our approach

Google Ads is not a set-and-forget channel. It requires active, expert management.

Google Ads gives you immediate access to high-intent search demand — people who are actively looking for what you sell. Done well, it is one of the most efficient customer acquisition channels available. Done poorly, it can consume large budgets with little return.

Market Ease manages Google Ads accounts with a focus on commercial outcomes, not vanity metrics. We care about cost per acquisition, return on ad spend, and revenue contribution — not click-through rate and impression share for their own sake.

Every account we manage is built on a foundation of rigorous keyword strategy, tight audience targeting, compelling ad copy, and landing pages that convert.

01
Search Campaigns

Keyword strategy, match type management, negative keyword discipline, and ad copy testing designed to capture high-intent demand at the lowest sustainable CPA.

02
Shopping & Performance Max

Product feed optimisation, Shopping campaign structure, and Performance Max asset strategy for e-commerce and product-based businesses.

03
Display, YouTube & Remarketing

Audience-based campaigns that keep your brand visible to in-market prospects and re-engage previous visitors throughout the buying cycle.

What we deliver

Transparent management with accountable results.

We do not hide behind black-box reporting. Every client has access to their own Google Ads account and receives plain-language reporting on what their budget is doing and why.

Our management includes ongoing optimisation — not just account setup. We are in your account every week, testing, adjusting, and improving.

Full Google Ads account audit and rebuild if required
Keyword research and search term analysis
Campaign structure and match type strategy
Ad copy creation and A/B testing
Landing page review and conversion rate recommendations
Conversion tracking setup and verification
Shopping feed optimisation for e-commerce clients
Monthly performance reporting with budget accountability
Frequently Asked Questions

Common questions about google ads.

How much should I spend on Google Ads?+
The right Google Ads budget depends on your industry, target keywords, and the cost per click in your market. For most mid-market Australian businesses, a meaningful test requires a minimum of $3,000–$5,000 per month to gather sufficient data and compete effectively. Market Ease can model expected returns at different budget levels based on the search volume and competition in your specific market before you commit.
What is the difference between Google Search Ads and Google Shopping Ads?+
Google Search Ads display text listings in search results when someone searches for a keyword you are bidding on. Google Shopping Ads display product images, prices, and store names — they are driven by your product feed rather than keyword bids. For e-commerce businesses, Shopping campaigns are typically more efficient for converting high-intent buyers. For service businesses, Search campaigns are the primary format.
What is Performance Max and should I be using it?+
Performance Max (PMax) is Google's AI-driven campaign type that serves ads across all Google channels — Search, Shopping, Display, YouTube, Gmail, and Maps — using machine learning to optimise delivery. It can be very effective but requires careful asset creation and audience signal setup to work well. Market Ease manages PMax campaigns alongside traditional Search and Shopping campaigns, using each where it delivers the best return.
Why are my Google Ads not converting?+
The most common reasons Google Ads fail to convert are: targeting too-broad keywords that attract the wrong audience, ad copy that does not match the landing page experience, landing pages that are not designed to convert, conversion tracking that is broken or misconfigured, and insufficient budget to gather statistically meaningful data. Market Ease conducts a full account audit before taking on any new client to identify exactly where the breakdown is occurring.
Do you offer Google Ads management for small budgets?+
Market Ease primarily works with businesses turning over $5M or more, where Google Ads budgets are typically $3,000–$50,000+ per month. For smaller budgets, the management overhead can represent too high a percentage of spend to be commercially viable for either party. If you are below this threshold, we can recommend entry-level options or help you determine when you have reached the right scale to benefit from professional management.
How do you report on Google Ads performance?+
You receive a detailed monthly report covering spend, impressions, clicks, conversions, cost per conversion, and return on ad spend — with plain-language commentary explaining what changed, why, and what we are doing about it. We also set up a live dashboard that you can access at any time. All reporting is tied back to business outcomes, not just platform metrics.
Can you take over an existing Google Ads account?+
Yes. Most new clients come to us with existing accounts. We begin every engagement with a thorough account audit to understand the historical performance, identify waste, and find opportunities. We then present a transition plan before making any significant changes — we do not blindly restructure accounts and reset the algorithm's learning history without a considered strategy.

Stop wasting budget on Google Ads that are not converting.

Book a discovery call. We will audit your account and tell you exactly what we would fix.

Book a Discovery Call