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B2B Paid Social

LinkedIn Ads for serious B2B growth.

LinkedIn is the only advertising platform where you can reach verified business professionals by company, title, seniority, and industry. For B2B businesses with long buying cycles and high deal values, it is often the highest-quality lead generation channel available.

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Cartridge World: record online sales during COVID-19 Deliver It Group: $1M+ in B2B contracts
Our approach

LinkedIn Ads require a different playbook to every other paid channel.

LinkedIn CPCs are higher than most other platforms — which means every dollar has to work harder, and the strategy has to be sharper. Broad targeting, generic creative, and direct-to-contact-form calls-to-action rarely work. What works is value-led content, clear professional relevance, and a nurture sequence that reflects the reality of a B2B buying cycle.

Market Ease builds LinkedIn Ads strategies around your specific ICP (Ideal Customer Profile) — the job titles, company sizes, industries, and seniority levels of the people who actually have the authority to buy from you. We then create content and offers that provide genuine value to those people at each stage of their consideration journey.

We manage LinkedIn Ads in the context of the full B2B marketing funnel — not as an isolated channel.

01
Sponsored Content

Single image, carousel, and video ads in the LinkedIn feed designed to build awareness and drive engagement with your ICP using value-led content.

02
Lead Gen Forms & Conversation Ads

Native LinkedIn Lead Gen Forms for high-conversion lead capture, and Conversation Ads for personalised, multi-touch engagement with target accounts.

03
Account-Based Marketing

Matched audience targeting using company lists for ABM campaigns — reaching specific named accounts with tailored messaging across every touchpoint.

What we deliver

LinkedIn Ads connected to pipeline, not just impressions.

LinkedIn's native analytics measure impressions, clicks, and leads — but that is not what drives your business. We integrate LinkedIn campaign data with your CRM to track what happens to leads after they enter your funnel.

This means we can report on cost per qualified lead, pipeline influenced, and deals closed attributable to LinkedIn — not just front-end metrics.

LinkedIn Campaign Manager audit or setup
ICP definition and audience mapping
Sponsored Content campaign creation and management
Lead Gen Form strategy and build
Account-Based Marketing (ABM) list targeting
Matched audience and lookalike setup
Ad creative briefing and copy creation
CRM integration for pipeline attribution
Monthly reporting with CPL and pipeline impact analysis
Frequently Asked Questions

Common questions about linkedin ads.

Why are LinkedIn Ads so expensive compared to other platforms?+
LinkedIn CPCs are higher because you are paying for precision professional targeting that is unavailable anywhere else. When you target CFOs at Australian manufacturing companies with revenues over $50M, you are reaching a very specific, high-value audience — and that specificity costs more per click. The key is ensuring your offer and funnel can support the economics. For high deal-value B2B businesses, a $50 CPC that generates a $200,000 contract is excellent value. Market Ease models the economics before recommending LinkedIn as a channel.
What types of LinkedIn Ads work best for B2B lead generation?+
For most B2B lead generation goals, Sponsored Content with Lead Gen Forms tends to perform best — it delivers your content in the feed and captures leads without requiring a page visit. For account-based marketing, Conversation Ads allow personalised multi-step engagement with specific individuals. Document Ads (promoting downloadable content) work well for thought leadership and lead nurture. The right format depends on your offer, your audience, and where they are in the buying cycle.
How do I target the right audience on LinkedIn?+
LinkedIn offers targeting by job title, job function, seniority, company name, company size, industry, skills, and more. For most B2B campaigns, we build audiences around a combination of job function and seniority (e.g. Marketing Director and above) combined with industry and company size filters. For ABM, we upload lists of specific company names. We typically start with broader audiences and refine based on performance data, rather than over-targeting from day one.
What is LinkedIn Account-Based Marketing (ABM)?+
LinkedIn ABM involves uploading a list of specific target company names and directing ads exclusively to employees of those companies. This is ideal for enterprise B2B businesses with a defined list of named accounts they want to pursue. You can personalise ad content to specific industries or roles within your target accounts, creating a highly focused campaign that supports your sales team's outreach. Market Ease builds ABM strategies that align LinkedIn advertising with your CRM and sales pipeline.
Can LinkedIn Ads generate leads for professional services businesses?+
Yes — professional services (consulting, accounting, legal, financial advisory, technology services) is one of the strongest use cases for LinkedIn Ads. Buyers of professional services are active on LinkedIn, they respond to thought leadership content, and LinkedIn's professional context makes them more receptive to business-related advertising than on consumer platforms. Market Ease has managed LinkedIn campaigns for professional services clients across a range of industries.
How long does it take to see results from LinkedIn Ads?+
LinkedIn advertising requires a longer patience horizon than most paid channels, for two reasons: B2B buying cycles are longer, and LinkedIn's algorithm needs data to optimise. Most campaigns need 4–6 weeks before drawing meaningful conclusions about what is working. For ABM and high-deal-value campaigns, we measure success over quarters, not weeks, and track pipeline influence rather than just immediate lead volume.

Reach the decision-makers who can actually buy from you.

Book a discovery call. We will map your ICP and show you what a LinkedIn Ads strategy could look like.

Book a Discovery Call