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Search & AI Visibility

Rank in search. Get cited by AI.

SEO gets you in front of people searching on Google. Answer Engine Optimisation (AEO) gets your brand cited by AI tools like ChatGPT, Perplexity, and Google AI Overviews. Both matter. We do both.

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Proof
Wellness & Lifestyles: $3M to $9M in 3 years Deliver It Group: $1M+ in B2B contracts
Our approach

SEO and AEO are not the same thing. Most agencies only do one.

Traditional SEO focuses on ranking your pages in search engine results pages (SERPs) for target keywords. It requires technical optimisation, quality content, and authoritative backlinks. Market Ease has been doing this for clients since 2006.

Answer Engine Optimisation (AEO) is newer. It focuses on ensuring your brand, products, and expertise are cited by large language models (LLMs) when people ask AI tools questions related to your industry. The signals that drive AEO are different from traditional SEO — structured content, entity authority, and consistent brand mentions across trusted sources.

We build strategies that address both, ensuring your business has visibility wherever your customers are searching.

01
Technical SEO

Site architecture, crawlability, Core Web Vitals, schema markup, and indexation — the foundations that determine whether search engines can effectively discover and rank your content.

02
Content & On-Page SEO

Keyword research, content strategy, on-page optimisation, and topical authority building aligned to your buyers' search intent at every funnel stage.

03
Answer Engine Optimisation

Structured FAQ content, entity optimisation, and authoritative citation-building designed to get your brand referenced by AI answer engines and voice search results.

What we deliver

Organic visibility that compounds over time.

Unlike paid advertising, SEO and AEO build long-term assets. A well-optimised page can generate leads for years. An authoritative brand presence in LLM training data compounds as AI becomes more central to how people find information.

We integrate SEO and AEO into your broader digital strategy — not as a standalone tactic, but as a core driver of sustainable growth.

Full technical SEO audit and remediation
Keyword research and content gap analysis
On-page optimisation across all key landing pages
FAQ and structured content for AEO and voice search
Schema markup implementation (FAQ, HowTo, LocalBusiness, Organisation)
Link acquisition and digital PR
Monthly SEO reporting with rank tracking
AI visibility monitoring for brand citations in LLMs
Frequently Asked Questions

Common questions about seo & aeo.

What is SEO and why does it matter for my business?+
SEO (Search Engine Optimisation) is the process of improving your website's visibility in organic (non-paid) search results. When someone searches for a product or service you offer, SEO determines whether your site appears on the first page of results. For most businesses, organic search is one of the highest-quality sources of leads — people who find you via search are actively looking for what you sell. Market Ease has been delivering SEO results for Australian businesses since 2006.
What is AEO (Answer Engine Optimisation) and how is it different from SEO?+
Answer Engine Optimisation (AEO) is the practice of optimising your content and brand presence so that AI-powered answer engines — including ChatGPT, Google AI Overviews, Perplexity, and Bing Copilot — cite your brand when answering user queries. While SEO focuses on rankings in traditional search results pages, AEO focuses on being referenced as an authoritative source by AI systems. The technical approach differs: AEO relies heavily on structured content, entity authority, and consistent brand mentions across the web.
How long does SEO take to show results?+
SEO is a medium-to-long-term investment. Most businesses see meaningful movement in rankings within 3–6 months, with significant organic traffic growth typically visible at 6–12 months. The timeline depends on your current domain authority, the competitiveness of your target keywords, and how aggressively we can produce and optimise content. Market Ease sets realistic expectations and reports transparently on progress every month.
Can you help my business appear in Google AI Overviews?+
Yes. Google AI Overviews pull from web content that Google considers authoritative and well-structured. We optimise your content with the schema markup, FAQ structure, and topical depth that increases the likelihood of being featured. While no agency can guarantee placement in AI Overviews (Google controls this), the same signals that earn citations from third-party LLMs also improve your chances with Google's AI.
What is the difference between SEO and Google Ads?+
Google Ads (paid search) places your listing at the top of search results immediately, but you pay for every click and visibility stops when you stop spending. SEO builds organic rankings that do not require ongoing per-click payment. The two work best together: Google Ads provides immediate visibility while SEO builds long-term organic equity. Market Ease runs both, and can help you find the right balance for your budget.
Do I need SEO if I already run Google Ads?+
Yes. Research consistently shows that organic search results receive more clicks than paid listings for many query types, particularly informational and research-stage queries. Relying solely on paid search means your visibility disappears the moment you stop spending. SEO builds compounding equity — the investment you make today continues to deliver results years later. Most of our clients who run both see lower overall cost per acquisition than those who rely on either channel alone.
How do you measure SEO success?+
We measure SEO success through a combination of leading indicators (keyword rankings, crawl health, page speed scores) and lagging indicators (organic traffic, qualified leads from organic, organic revenue contribution). We also track brand citation frequency in major LLMs as part of our AEO reporting. You receive a detailed monthly report covering all key metrics and clear commentary on what is driving change.

Ready to build organic visibility that compounds over time?

Book a discovery call. We will audit your current SEO position and show you exactly where the opportunity is.

Book a Discovery Call