It’s that time of year again – time to sit down and examine your company’s performance over the last year in terms of meeting goals. If there are areas where your performance metrics are lacking, then this is the perfect time to think about what you can do differently next year. And that plan should include online marketing.
You probably already have a marketing plan in place, but it’s a document that needs to be revised on a regular basis; it’s not static. As you look at how your business performed in 2012, think about how new forms of SEO and online marketing might help achieve better results in the upcoming year, then resolve to make the changes necessary to turn things around.
Here’s a few of the resolutions that most businesses need to add to their marketing plan for 2013:
1. Set aside a regular time each month to examine your website’s statistics. How do you know if your website is truly optimised? How do you know if visitors are finding what they need on your site? What keywords are they using to arrive at your pages? Where are they coming from? Where do they live? All of these questions and more can be answered simply by taking a look at the stats.
2. Resolve to improve each customer’s online experience. Rarely do online businesses not have an opportunity to make their visitors’ experiences more user friendly, more engaging, more valuable. There is always room for improvement. By examining statistics along with surveying your customers and simply asking them what they like and what they don’t, you can gain valuable information about what needs to change.
3. Boost conversion rate. Here’s another piece of information you can glean from the statistics about your website: how many visitors arrive on the pages and then immediately leave? Those are bounces and you need to figure out why they are happening. The more traffic to your site that is not properly qualified, the slimmer your chances of converting them into paying customers. Target the right people in the right ways and you are sure to see your conversion rate soar.
4. Let the professionals take over tasks you don’t have the time or knowledge to do. Is it cheaper to do all your internet marketing, social media posting and website optimisation yourself? Sure it is…sometimes. It can actually cost your business in terms of lost sales and damaged reputation, however, if you inadvertently perform these tasks wrong – or don’t perform them at all.
We hope your business can look forward to a very prosperous 2013. Let us help you achieve all your goals by allowing us to give you a quote on internet marketing and SEO services. Happy New Year!
(Image: FreeDigitalPhotos -Stuart Miles)