Unlike paid traffic channels, email marketing allows you to keep in touch with your current and potential clients on a consistent basis. However, sending a quarterly, monthly or even weekly newsletter is only the basics of email marketing.
Our email marketing service aims to amplify the value of your database and improve the profitability of your lead generation services.
Our Email Marketing service provides:
Not all subscribers are created equal. Some are really interested in your services, some have just purchased with you for the first time and some really don't want to hear from you. By segmenting your database, we send tailored messaging to each segment, providing more relevant content.
As opposed to newsletters and one off campaigns, your whole email list of subscribers can be sent automated emails when they meet certain triggers. For example, if someone has purchased with you but haven't opened any of your recent emails, you can send them an enticing offer to try to win them back.
As you know, not all emails make it to the inbox. Due to several reasons, many emails often end up in the promotions or spam folder. To ensure that your database is receiving your promotional content, we upload the audience into Facebook and LinkedIn, so that you can advertise to them from there.
Through segmentation, we can identify your most valuable email subscribers (based on their purchases, their purchase value and or their email engagement). We can download this valuable segment and upload it in Facebook & LinkedIn. From this, we can create a new Lookalike audience of people, who have never heard of you, but they closely resemble those in your highly valuable email segment.
Fully Backed by our Integrity promise
Marketing is never black and white. Although we are confident that we can improve the chance that your business will be profitable, we can't guarantee this, as there are just too many variables at play.
What we can promise however, is that, when you work with Market Ease, you can expect:
- Transparency - access to 24 / 7 live, real-time, custom reporting on all the metrics that matter to you.
- Ownership access of all required platforms. We want to build your assets.
- No lock-in contracts. You're free to leave at any time if you don't see value.
- Fortnightly strategy calls with our team. Let's work together on this project.
If you feel like you can get more from your email database, or if you would like to learn more of about the points mentioned above, let's have a chat.