Buying SEO services is often a long-term investment, which is why it’s important to make the right choices, to minimise expenses and to get the best value for your money. Here are some questions to ask yourself before buying SEO services.
- Can I do the SEO work myself?
Chances are you can, especially if your website is small. Free resources and guides on DIY SEO abound on the web. With them you can make your webpages crawlable and search engine friendly. However if SEO is not your field and your time would be better invested in your business you need to buy SEO services.
- Do I want to make SEO an ongoing effort?
You can buy SEO services that revamp your website one time only, or a SEO package that provides ongoing SEO on a monthly basis. The second option is costlier, but necessary if you want to consistently rank well in search engine results page. Search engine algorithms change frequently, and the only way to stay ahead of them is by making SEO an ongoing effort.
- How much can I afford to spend?
SEO is scalable, in that you can invest in it as much as you want, from a few hundred dollars to tens of thousands of dollars. Investments need to be considered in light of the potential return on investment.
- Would I prefer to work with a SEO company or a freelance SEO expert?
For a small business website, a freelance SEO expert might be a better choice – his or her services are cheaper, and more personalised. In other words, you deal directly with the expert, and he/she can explain why he/she does what is done. Working with an SEO company is usually more effective when the website is larger and has more ambitious goals. SEO companies will provide specialised services that usually come as monthly SEO packages and that cover all your needs.
- What are my targets?
If you just want to rank well, most SEO services will do. But if your objective is to be among the top websites in the first results page, you’ll need specialised services offered by an SEO expert that has been optimising websites similar to your own in the past, and that know well the local Australian market.
Ask yourself the above questions before buying SEO services and you are assured of making a wise choice.