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How we use the power of online marketing to make your brand the go-to brand in your market

How Are Marketers Using Social Media in 2014? [Research]

Aug 7th 2014 in Business
Social Media Examiner Marketing Industry Report 2014

According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, a whopping 92% of marketers are indicating that social media is important for their business. More than ever before, marketers are using social media to drive traffic, engagement and sales, and to develop and nurture customer loyalty. This post will look at the most […]

10 Simple Tips To Massively Boost Your Productivity

Jul 14th 2014 in Business
watch on man's wrist

Running a business isn’t for everyone. While it offers unparalleled benefits like flexibility, freedom and the ability to have total control over your daily tasks, it also requires a great deal of dedication and self-control. While no one is telling you what to do (which is great), this means it’s all on you. Whether you’re […]

30 Original Blog Post Ideas For Your Content Marketing Strategy

Jul 11th 2014 in Business
Notebook and pen: blog post ideas

Content marketing has changed the way we approach marketing; businesses are re-allocating money that was previously earmarked for traditional methods of marketing, and putting it towards the creation and promotion of content. And while content marketing has been proven to be effective in terms of building trust, generating leads and forging connections with customers, it […]

Are Native Ads the Way Forward for Marketers?

Jul 8th 2014 in Business
Native advertising on computer screen: Outbrain.com

If you’ve been paying for banner advertising over the past couple of years, it won’t surprise you to learn that click-through rates are at an all-time low. According to Google’s most recent DoubleClick Benchmarks Report, the average click-through rate for banner ads in Australia is a dismal .07%; and I think it’s particularly telling that the […]