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Founder & CEO

Binh An
Nguyen.

Founder & CEO, Market Ease Digital

Nearly 20 years building one of South Australia's most recognised data-driven marketing agencies. Speaker. Award winner. Advocate for marketing accountability.

Binh An Nguyen, Founder and CEO of Market Ease Digital

"If you cannot connect marketing spend directly to revenue outcomes, something is broken."

Biography
2006
Founded Market Ease
$150M+
Media managed
5
Countries served
spacer

Binh An Nguyen is the founder and CEO of Market Ease Digital, with close to 20 years of experience helping established businesses turn marketing into a predictable revenue driver.

He works closely with founders and leadership teams who are investing significant budgets but lack clear visibility into what is actually driving results. While many agencies rely on platform-reported metrics, he focuses on connecting marketing activity directly to revenue outcomes.

His approach is built on eliminating wasted spend, reallocating budget with confidence, and building systems that deliver consistent growth. This has helped clients achieve measurable results, including increasing lead generation for a national automotive brand by 3x nationwide while maintaining the same budget.

He is also driven by a broader mission to raise standards across the marketing industry. With low barriers to entry and no formal regulation, the space often attracts operators focused on short-term gain over long-term results. He aims to lead by example — prioritising accountability, transparency, and measurable commercial impact.

He is known for building long-term client relationships based on trust, clarity, and consistent performance. Outside of work, he is a husband and father of three, which keeps his priorities grounded.

In the Press & On Air

Binh's perspective,
sought by others.

Binh is regularly invited to share his views on marketing accountability, business growth, and agency transparency — in print, online, and on air.

Awards & Recognition

Recognised by the industry.

Personal awards recognising Binh's contribution to business and industry leadership in South Australia.

Lumination State Innovator Award 2024
Winner
Lumination State Innovator Award
Industry Leaders Fund
2024
40 Under 40 Awards 2020
Winner
40 Under 40
Personal Award — Binh An Nguyen
2020
Speaking

Binh on stage.

Binh speaks regularly at conferences, summits, and business events across Australia — on marketing accountability, intentional business growth, and the realities of scaling a service business.

Marketing accountability Intentional growth Agency transparency Digital leverage Scaling a service business
Binh An Nguyen speaking at SA Leaders
Has spoken at
SA Business Chamber CEO Institute EO SA SA Leaders BDO Fast Movers Digital Adelaide +more
Has spoken at
SA Business Chamber
CEO Institute
EO SA
SA Leaders
IPA
Fast Movers SA
Showcase SA
Educate Plus
MCEI
Pesticon
Sports SA
Digital Adelaide
SA Business Chamber
CEO Institute
EO SA
SA Leaders
IPA
Fast Movers SA
Showcase SA
Educate Plus
MCEI
Pesticon
Sports SA
Digital Adelaide
Signature Topics
Topic 01

Marketing Accountability: Connecting Spend to Revenue

Why most businesses can't answer “what's actually working?” — and the frameworks to fix it. Real data, real case studies.

B2BB2CStrategy
Topic 02

Intentional Growth: Scaling a Business on Purpose

The difference between businesses that grow accidentally and those that grow by design. Strategy, leadership, and the decisions that compound.

LeadershipGrowthStrategy
Topic 03

The Agency Model Is Broken — Here's What to Do About It

A direct talk on the structural problems with how most businesses buy marketing services, and what a better model looks like.

AgenciesProcurementCMOs
Topic 04

Digital Leverage: Getting More From Your Marketing Budget

How established businesses are leaving value on the table — and the practical steps to reclaim it through better channel selection and measurement.

DigitalROIBudgeting
Topic 05

Raising Standards: Ethics & Transparency in Marketing

With low barriers to entry and no formal regulation, the marketing industry has a trust problem. What responsible practice looks like — and why it's better for business.

EthicsIndustryLeadership
Topic 06

Building in Adelaide: Scaling From Regional to Global

A personal story of building a data-driven agency from Adelaide to serving clients across five countries — talent, culture, and operating in an overlooked market.

EntrepreneurshipSAScale
Watch

See Binh in action.

Direct, evidence-based talks built for business audiences. Real data, honest perspectives, practical frameworks — not motivational content.

Tailored to your audience and event format
Available for keynotes, panels, and workshops
Adelaide-based, available nationally and internationally
Binh speaking at Digital Adelaide 2025
B2B Digital Marketing: What's Actually Working Right Now
Digital Adelaide 2025 · Adelaide Oval · 40 min
From the stage
Invite Binh to Speak

Book Binh for your
next event.

Whether you are organising a conference, leadership summit, industry panel, or internal training — get in touch and we will respond within one business day.

Keynotes & Presentations30–60 minute talks tailored to your audience
Panel Appearances & WorkshopsIndustry panels, roundtables, and half-day workshops
Podcast & Media GuestAvailable for podcast interviews and media commentary
Speaking Enquiry
We'll respond within one business day.
Work with Binh

Ready to work with a team
that's accountable for outcomes?

Book a no-obligation discovery call with Binh. He will tell you honestly whether we are the right fit.

Book a Discovery Call