Have you measured your search engine optimisation strategies to find out whether they’re working or sorely lacking? Some site owners don’t think about this. If your SEO isn’t cutting edge or if your SEO isn’t enough of a priority, you’re not doing yourself any favours. In fact, you’re doing your competition a favour and they probably know this! How do they know? A company with their finger on the pulse of SEO knows which competitors are real threats and they take this information very much into consideration when planning their own marketing campaigns.

How do you keep up with all the changes in the world of search engine optimisation? Are you doing the right things to help maximise the potential of Google and other leading search engines?

Do you:

• Read popular SEO blogs to stay on the cutting edge of the world of online marketing
• Subscribe to updates from Google’s Matt Cutts and other industry experts
• Hire an SEO company to help you because you know that SEO needs to be ongoing and handled with expertise

All of the above areas will help you. Unfortunately, though, many companies don’t do the above things. Many of them spend time, effort, and money building a great website and then they stop and sit and wait for traffic.

Some website owners do the right things but they do those right things just once and then they think that their efforts will sustain them for the long haul.

Some website owners read an SEO book once, like 5 years ago, and still use all the advice they read and do the same things they did back then to help them get new traffic today. Google algorithm updates and available tools and techniques aren’t being taken advantage of and that’s something that is success limiting.

Here’s the thing…

Online marketing success happens when SEO is done on an ongoing basis. It needs to be done right and it needs to be done continuously.  It’s not a Field of Dreams — build it and they will come — thing. It’s hard work and it’s not always easy to get 100% right. You need to invest in it. You need to pick the right people to spearhead it for you. If you do this, you will find that you’re gaining ground in search engines, increasing traffic rates, increasing conversion rates, and that you’re winning a battle that many website owners fail at.

Want to talk specifics? Talk to the Adelaide SEO experts at Market Ease.