SEO Glossary

1. Definition of 301 Redirect in the Context of “Search Engine Optimization (SEO)”

A 301 Redirect is an HTTP status code used to permanently redirect one URL to another. It is commonly employed in SEO to ensure that link equity, also known as link juice, and ranking power are transferred from the old URL to the new one.

2. Context and Scope of 301 Redirects in Relation to “Search Engine Optimization (SEO)”

301 Redirects are vital in website migration, URL changes, or when consolidating content. They play a crucial role in maintaining search engine rankings and preventing broken links.

3. Synonyms and Antonyms of 301 Redirects


Permanent Redirect, 301 Redirect Status, 301 Permanent Redirect


302 Redirect (Temporary Redirect)

4. Related Concepts and Terms

  • 302 Redirect: A temporary redirect status code that does not transfer link equity.
  • Canonical URL: The preferred URL for a piece of content when multiple URLs point to the same content.

5. Real-world Examples of 301 Redirects in Action

E-commerce websites use 301 redirects when products change URLs or go out of stock to preserve SEO value.

6. Key Attributes and Characteristics of 301 Redirects

301 Redirects are server-side redirects that indicate a permanent move to search engines and browsers.

7. Classifications and Categories of 301 Redirects

301 Redirects fall under the category of HTTP status codes and server-side redirects.

8. Historical and Etymological Background of 301 Redirects

The 301 status code was defined in the HTTP/1.0 specification and has been widely used for SEO purposes since then.

9. Comparisons with Similar Concepts in “Search Engine Optimization (SEO)”

While 301 Redirects are used for permanent URL changes, 302 Redirects serve temporary purposes. Proper usage of 301 Redirects ensures the seamless transfer of link equity and prevents negative impacts on SEO rankings.

Closely related terms to 301 Redirect

HTTP Status Code, Redirect Chain, Redirect Loop, 302 Redirect, Meta Refresh


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