SEO Glossary

1. Definition of Link Equity in the Context of “Link Juice”

Link Equity, also known as Link Juice, refers to the value or authority passed from one webpage to another through hyperlinks. It represents the cumulative impact of both internal and external links on a webpage’s search engine rankings.

2. Context and Scope of Link Equity in Relation to “Link Juice”

Link Equity plays a significant role in SEO as it influences how search engines assess the importance and relevance of webpages. It is a critical factor in determining a page’s ability to rank higher in search results.

3. Synonyms and Antonyms of Link Equity


Link Juice, Link Influence Antonyms: Nofollow Links (Links that do not pass link equity)

4. Related Concepts and Terms

  • Backlinks: Incoming links from external sources that contribute to a page’s link equity.
  • Internal Links: Links within a website that distribute link equity among its pages.

5. Real-world Examples of Link Equity in Action

When reputable websites link to a particular webpage, they pass their link equity to that page, boosting its authority and improving its chances of ranking well in search engine results.

6. Key Attributes and Characteristics of Link Equity

  • Quality of Links: High-quality, relevant links carry more link equity.
  • Link Diversity: A diverse set of backlinks from various domains contributes to stronger link equity.

7. Classifications and Categories of Link Equity

Link Equity is a fundamental concept in off-page SEO and a crucial element in the search engine ranking algorithm.

8. Historical and Etymological Background of Link Equity

The term “Link Equity” emerged from the idea of assigning value to links based on their impact on a webpage’s authority, popularized by early SEO practitioners.

9. Comparisons with Similar Concepts in “Link Juice”

Link Equity and PageRank are interrelated concepts. While PageRank is an algorithmic measure of link authority, Link Equity refers to the tangible value that links bring to webpages. Both concepts are pivotal in understanding how links impact a website’s search engine performance.

Closely related terms to Link Juice

PageRank, Link Equity, Link Juice Flow, Internal Linking, Nofollow Attribute


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