Facebook & Instagram Ads
Facebook and Instagram advertising is an effective way to assist your business growth online and improve brand awareness. However, businesses using these platforms tend to overemphasise the importance of vanity metrics like Followers, Likes and Engagement.
Our Facebook & Instagram advertising approach is centred around acquiring conversions that improve your bottom line. Although profit is usually the main focus, we understand buyer psychology and know that tailored messaging and creative is required for your audience at different stages of the buying cycle.
Our Facebook & Instagram service provides:
Before creating any campaign or advert, in-depth audience research is conducted using Facebook Audience Insights & Google Analytics to determine who your most profitable prospects are.
Based on the types of audiences identified, ads are created to communicate pain points, remove objections and position your brand as the solution to your audiences problems.
Facebook & Instagram Set-Up
Your Facebook Ad Account (which also manages Instagram Ads) is structured so that individual audiences are tested. This facilitates the easy prioritisation of profitable audiences.
Continue to communicate with those who watch your video, visit your website or leave their email address. If a prospect hasn't become a client yet, but have demonstrated their interest, we will remarket back to them with tailored messaging.
Learn more about our unique remarketing approach here.
Fully Backed by our Integrity promise
Marketing is never black and white. Although we are confident that we can improve the chance that your business will be profitable, we can't guarantee this, as there are just too many variables at play.
What we can promise however, is that, when you work with Market Ease, you can expect:
- Transparency - access to 24 / 7 live, real-time, custom reporting on all the metrics that matter to you.
- Ownership access of all required platforms. We want to build your assets.
- No lock-in contracts. You're free to leave at any time if you don't see value.
- Fortnightly strategy calls with our team. Let's work together on this project.
If you feel like you can get more from your Facebook or Instagram advertising, or if you would like to learn more of about the points mentioned above, let's have a chat.