Google Ads is the quickest and easiest way to generate targeted search engine traffic to your website. However, all too often Google Ads campaigns are set with only basic keyword and audience targeting. This means that even if a qualified prospect does click on an advert, unless they convert straight away, the conversation with them ends when they leave your website.
To ensure your Google Ads strategy generates the most return, our Google Ads service targets users based on layers of their personal information, their behaviour on your website and the time in which actions were taken. The conversation doesn't just stop.
Our Google Ads service provides:
Keyword & Audience Research
Before creating any campaign or advert, in-depth audience and keyword research is conducted to determine who your most profitable prospects are and what phrases they would use to find your service.
Your Google Ads account is structured so that prospects searching for your key products and services will receive personalised, relevant ads at the top of the search results.
Google Display Remarketing
Some decisions take time. If a prospect interacts with an advert and visits your website, they may not be ready be ready to purchase or 'commit'. Through Display advertising, these prospects are followed over the web (at low frequency), to keep your brand top of mind.
Information such as, the hour of the day, the day of the week, the user's postcode and what they are currently in the market to buy, can all be used to determine whether they are more (or less) likely to purchase from you. Strategies for both Search & Display are set to reach (avoid) those more (less) likely to convert.
Fully Backed by our Integrity promise
Marketing is never black and white. Although we are confident that we can improve the chance that your business will be profitable, we can't guarantee this, as there are just too many variables at play.
What we can promise however, is that, when you work with Market Ease, you can expect:
- Transparency - access to 24 / 7 live, real-time, custom reporting on all the metrics that matter to you.
- Ownership access of all required platforms. We want to build your assets.
- No lock-in contracts. You're free to leave at any time if you don't see value.
- Fortnightly strategy calls with our team. Let's work together on this project.
If you feel like you can get more from your Google advertising, or if you would like to learn more of about the points mentioned above, let's have a chat.